ATTENTION! APPLY NOW TO GET ACCESS TO THE EXCLUSIVE TRAINING ON HOW TO BUILD A SUSTAINABLE BUSINESS WITHOUT BOOKING TO BURNOUT
I WANT IN!
ARE YOU A PHOTOGRAPHER READY TO STEP INTO YOUR CEO ROLE, BOOK CLIENTS AT PREMIUM RATES AND DELIVER A LUXURY EXPERIENCE?
YOU’RE IN THE RIGHT PLACE!
DOES THIS SOUND FAMILIAR?
“Where the #%#^@ is my next client going to come from?” You’re plagued by this question - with no answer in sight. Your current lead flow is … sparse (to put it gently) - and you’re struggling to keep your business (and yourself) afloat. You know quitting is not an option - but hot dang, it sure is hard to keep going!!
You’re sick of charging by the hour and being paid peanuts! You day-dream about a future business where you’ll be booked out with soulmate clients, have $10K+ months and be booked out 6 months in advance - with plenty of free time (and predictable cash flow) to ease your mind. But you have no idea how to get there! “Is this just a pipe-dream? Has anyone figured it out at all!?”
Fo’ real - you had NO idea that running a business would come with SO MUCH busywork. Between the admin tasks, website, taxes, book-keeping, Instagram, invoicing, sales calls and everything else - you’re running on fumes and on the verge of burnout. You have zero time to focus on delivering a good client experience - because it’s a dang miracle you can even keep going! “Will this ever get easier or am I just going to collapse one day?”...you wonder.
You’ve had a few clients to work with and you started off charging super reasonable rates. But now, after having poured your heart and soul into their projects, you know you’re worth more. But…how do you even go about asking for more? You have no clue - and you’re petrified about sounding unreasonable or greedy. ”What if I raise my rates, my booking rate plummets and then I have to backtrack and lower my rates again? Ugh!”
You’ve been investing in all the pretty things in your business - brand photos, IG layouts, a beautiful website - hoping that it’ll make you feel like a REAL business owner - but that’s not helping with the cash flow in your business at all! You’re worried: “Was it a huge mistake? How do I justify all this investment I’ve made in my fledgling business?”
You’re amazing at what you do. Your clients LOVE your work. You love the craft. But you have no idea how to run it like a BUSINESS. This is not just a fun side-gig for you. You’re delivering a valuable service and you deserve to be compensated for it. Still, there’s a tiny voice in your head that says: “Will I ever make enough money from this? Or am I just kidding myself!?”
You’ve been wanting to run a business built around your expertise - and it’s been on your mind for the longest time! You’re excited to pursue it as a career - but you’re also terrified. Terrified of failing, going broke, and a million other things you’d rather not think of. You find yourself thinking: “Am I allowed to pursue my dreams - or am I just being cRAzY?!”
Excited to book new clients and work for them at high-4-figure or 5-figure rates - knowing that you love your clients, your clients adore you, and they trust you to do an amazing job. Well, duh!
Smiling at your bank account at the end of each month - knowing that all your bills will be paid, you can save for a rainy day AND you can support your partner/family the way they deserve to be supported. YAAAS!
Enjoying more balance in your life - with time and space to enjoy the money you’re making - without sacrificing your relationships or mental health. (Can we get an amen!?)
Picking the BEST clients to work with - and saying NO to everyone else confidently - because you know there will always be more leads coming in! #BossStatus
Waking up with people pounding down your (digital) doors - and asking how they can hire you in your DMs - every single day! HECK YEA.
Yes, you’re right...You should be:
I know you want all of that…and it’s absolutely possible for you!
You don’t have a solid business model + the back-end processes that support you in executing projects seamlessly. This leads to unnecessary overwhelm and a barrage of busywork - that burns you out or makes you want to quit. (Been there, girlfriend)
If you’re not willing to deliver a luxury client experience, you can’t stand out and charge more than your competitors. Le duh.
Your packages are too basic (or ….gasp... on hourly rates) - and don’t appeal to the luxury clientele. Your market has evolved to value a personal touch, an authentic connection and a luxurious experience - are you keeping up?
You don’t have a clear niche and you’re marketing to “everyone”. As a result, your marketing is falling flat and not resonating with anyone.
You don’t have a clear, coherent + effective marketing plan. Your marketing right now is inconsistent (at best) or non-existent (at worst).
But here’s why you’re not enjoying that right now..
You don’t need to spend the next 5 years making all the mistakes and figuring it out on your own.
you can do this!
All you need is a customized strategy + step-by-step guidance to help you implement the steps that allow you to position yourself as a luxury brand and step into being the 6-figure CEO of your empire.
And.. I want to show you how. Which is why I created:
What would it be like once you’re booking dreamy clients at premium prices - finally feeling confident that you’ll deliver an unforgettable experience that’ll make your clients say: “WHOA, Nelly!”?
How would you feel seeing your clients flaunt your work all over social media - and giving you glorious shout-outs that attract enquiries for days?
Picture seeing a whole wall of glowing 5-star reviews on your website -- each of them validating your priceless creative genius and the luxurious experience you deliver for clients?
Being able to finally support yourself (and your family) like the boss you are - without worrying about bills, depriving yourself of avocado toast or ignoring your retirement accounts?
What would it be like to shave off 10+ hours of busywork from your calendar every week - because you have simple, effective systems that get sh*t done, automatically? (Yes, I’ll show you how!)
Before ATAP I was struggling to get by, struggling to find clients, and was considering giving up my dream and trying to find a “real” job. I didn’t have a workflow, I barely had post booking emails, and I basically threw prices at anyone who inquired. I had good ideas but had no idea how to put them together and the thought of trying would overwhelm me into paralysis. Queue me stumbling upon Dana’s reel on Instagram and remembering all the success books I’d read about hiring a coach. So I signed up for ATAP as one last effort into saving my business, and thank goodness I did.
I’ve had countless wins now, three months into the program. I have a workflow for each type of session I provide, and a luxury experience for my clients to enjoy. I booked my first ideal client (who was so sweet and on brand for me!) and she paid $1200 for a 3 hour session with me! I never would’ve dreamed someone would pay that to shoot with me, I’d be lying if I said I hadn’t happy cried. Not only that, but my editing has really come into its own consistent brand and I really feel like it’s me! Another thing I couldn’t nail down before ATAP!
Do it! Join RIGHT NOW don’t even stop to think about it. My growth has been exponential and it’s worth every single penny and moment of your time. Dana is the best coach, and her team is just as amazing. The community is incredible and I’ve made some forever friendships because of it. If you’re even slightly considering it, DO IT.
Before ATAP I was feeling excited about my business but completely lost as how to reach my goals and how to run my business, I was so excited when I found Dana. I was literally over the moon. I had just quit my job to pursue photography full time and I knew I couldn’t do it without guidance. Dana has been such an amazing help because she is so knowledgeable and she knows how to run a business and create such a great experience for her clients and she’s so good at relaying all that information to us. I feel like every time I feel stressed about my business I hop on our weekly call and I immediately feel calmer and feel like it’s not so overwhelming. I think before starting the program I had a lot of imposter syndrome and Dana has helped me move past that through the course and show me what my services are worth.
It’s so so so worth it! There’s literally no way I could have done any of this without Dana. Dana is so on top of it and she knows what’s she’s doing! She’s incredible!! When starting your own business there is just going to be so much you don’t know and there are going to be so many questions. This is such an amazing unique program where you just feel like you get so much support while starting a business which is so important! On those days I feel so stressed about my business I know I have a community of photographers to reach out to and who will support me and I have a group of photographers to share my wins with too. Not only do I get to learn from Dana but all the amazing photographers in the program around me too. This program is everything and I’m so grateful for it every single day! Words cannot express how wonderful, helpful, caring, sweet, and knowledgeable Dana is! An amazing person inside and out and an incredible coach as well as an amazing photographer!!
“I’ve already tried using IG - and I got crickets. How will it be different this time?”
“I can’t possibly do more now - I’ve got zero time! I’m already swamped as it is! Please don’t tell me I’ve to do more!”
"What if I do all the work and I still don't get where I want to be?"
"Hiring a team sounds exhausting - will I just be spending all my time training people and fixing what they mess up?"
"I can wait and take the slow road to reach my big goals and dreams - I am not in a hurry" (<--- ok, I’m gonna say that’s BS.)
“GOOD FOR THEM - BUT WILL IT WORK FOR ME?”
I totally get it. You’re overwhelmed by all the things you need to do - and you feel you can’t possibly do more.
The good news is: you don’t HAVE TO do more! I’m here to show you how to do LESS and earn MORE - by delegating and automating all the busywork.
It’s about having an aligned, scalable business model that can get you to 6-figures - without making you do more, more, more.
The truth is: if you don’t have the right strategy, tools and accountability support - it’s easy to get in your own way and stay stuck for longer than necessary.
So, if you’re overwhelmed - don’t worry, I gotchu covered, boo!
That’s why I created Ascend Together Academy - the most extensive 12-month coaching program for photographers who want to…
Watch their bank accounts soar - without burning out in the process!
Know exactly what to do next - and take action with less overwhelm.
Create rock-solid back-end systems + a scalable business model - that frees up more time for vacations, puppy cuddles or date night!
Step into the CEO role - and let other people support their growth.
Enjoy the process of building authority + community that contributes to long-term results!
… and do all of it, without taking years to figure it out alone or getting lost along the way!
Someone who is sincere, reliable, authentic - and someone who truly cares about their clients as PEOPLE, not just a transaction or a paycheck.
If that’s you - you’re in luck. Your best clients are sensitive, discerning people who actively seek out premium service providers, because they don’t just want a deliverable. They want an experience that’s better than what’s out there - and they deserve to have it.
In this program, I show my clients how to understand their expectations, blow it out of the water and keep growing a high-end service business - so that you can live your dreams while making your clients dreams come true.
Did you know that THIS is the perfect time for you to position yourself as a luxury service provider? Yes, you smart cookie you!
If you’ve read this far, there’s a really good chance that you’re a passionate, sincere service provider - who wants to provide the best experience for your clients.
The good news is: your clients are looking for someone EXACTLY like you.
We’re so excited to see if you’re a good fit to work with us inside Ascend Together Academy.
If you’re ready to stop throwing spaghetti at the wall - and start following a simple, predictable framework for building a wildly-profitable, life-giving service business - I GOTCHU!
Apply now and you’ll hear from our team within the next few days! We can’t wait to meet you!
You feel overwhelmed, confused and exhausted with your business - because you’re working too hard and not nearly making enough money!
Even though you’re burning the candle at both ends, you’re not making any meaningful progress in your business.
You have trouble focusing on your business - and find yourself getting distracted 4 times a minute!
You’ve invested too much money into your website, Instagram and all the fancy bells and whistles - but your backend is a whole, raging dumpster-fire!
You desperately need more bookings to keep going - and you’ve no idea where they’re going to come from.
You’re frequently getting burned out, dropping the ball on paying clients, and feeling exhausted all the time!
You’ll be implementing a clear, efficient plan for growing a sustainable + profitable business!
You’ll be charging premium rates to clients who absolutely adore you - and they’ll be blown away by your incredible experience!
You’ll be laser-focussed on the most important tasks (while automating everything else).
Your back-end systems will be on-point - and supporting your premium client experience, all day everyday!
You’ll have bookings and sales calls coming into your calendar - every single week - and you’ll be able to say no to clients who aren’t a good fit!
You’ll be well-rested and have the freedom to enjoy your success - while being fully prepared to deliver a mind-blowing experience to your clients.
Hey there, I am Dana! I am the founder of Ascend Together, a Elopement Photography & Design company based in Sacramento, CA.
I am also a wife, mother of 5 little ones, and the creator of Ascend Together Academy.
A few years ago, I decided to grow my service business - and I jumped in head first!
When I say head first, I mean it. I’m talking 30 weeks pregnant with my third child, and doing 10+ portfolio shoots between San Francisco, Tahoe, and Yosemite in a matter of months. (It was...exhausting... to say the least!)
But what I did differently was: I owned the fact that I didn’t have the time to do *everything* on my own. I had a time constraint, and I decided to use it to my advantage.
As a mom of 5 kids - I learned very quickly that I needed to do these 3 things ASAP to get profitable and stay sane as a service provider:
-Focus on creating multiple streams of income - so my business wasn’t just dependent on 1 service.
-Automate all my back-end processes + marketing systems - so I wasn’t getting exhausted by busywork.
-Hire a team and delegate like a pro - so I could be freed to enjoy my life with my husband and kids!
-Spend most of my time being the CEO - creating growth plans, ideating and investing in long-term success - while letting my team work with clients.
-Invest in the relationships in my life - with my clients, team, family and friends - so they could accelerate my growth and support my business.
Psst….These strategies are not just for photographers BTW - they work just as well for all kinds of creative or professional service providers.
Now, 4 years in - my business and family life is still thriving - and I am determined to help my clients create high-end service empires - that give them the financial freedom they want, without sabotaging their mental health or relationships.
My story in a nutshell...
Yes, there’s too much free content on the internet - enough to overwhelm you and keep you running in circles for years.
Free ebooks. YouTube video. Faux-gurus. Podcasts. Self-proclaimed “experts” who can get you to 6-figure.
But as you probably know by now - it’s not about knowledge, it’s about the IMPLEMENTATION.
There’s ZERO fluff inside the program - only strategies and support that you need to succeed in your business AND thrive in your personal life.
You’re in the right place (finally) - so don’t wait any longer, apply now!
That’s exactly why Ascend Together Academy is all about helping you execute on what matters - and tune out 👏 EVERYTHING 👏 else!! We’re talking blinders on, baby!!
Same girl, same!
It's time to
In-depth modules and implementation resources to give you a straight + clear freeway to success - no matter where you are starting out!
You’ll be able to submit your work each week for me to critique and give you specific feedback - from marketing strategies, website, emails, workflows, pricing and so much more! I'm talking constructive and valuable feedback that’ll help you get unstuck - 10X faster!
During our weekly Coaching Call - you’ll be hanging out and celebrating all the wins with your peers - while also getting unstuck around any strategic hurdles with Coach Dana! This is a great place for getting the guidance, support and positive ju-ju you need to keep going - day after day! You’re NEVER gonna walk alone!
Our clients tell us this is one of the BEST communities on the internet - and we’ve gotta believe them! Come ask questions, resolve your struggles, and share your wins! Surround yourself with a group of go-getter service providers - just like you who will cheer for you and hype you up along your path!
Detailed templates, checklists, and done-for-you documents that’ll blow your mind. (We know - because all our clients tell us that!) We give you everything you need - from emails to questionnaires, to processes, to Instagram captions! Just tweak, adapt and plug it into your business - and watch the results rolling in!
You know you need Instagram to grow your business - we’re here to ensure you’re doing it right. Join a monthly coworking session to set-up an effective + efficient Instagram strategy to support your sales - every month! No more guesswork - it’s time to step into predictable lead-flow and sales from organic marketing! YEAH, baby!!!
Every single month, our Client Success Coaches reach out to check in with you to make sure you’re on track and aligned with your bigger goals. Talk about proactive accountability!
I have so many wins since joining the program already I don’t know where to begin! I raised my rates immediately with her encouragement and confidence in me. Clients booked and are still booking and I am amazed to see how a shift in how I value myself has changed how my clients value me! I finally learned how to manage my daily tasks in a super effective way and honestly do not feel as overwhelmed as I once was before I started! I have definitely grown so much more confidence in myself, gained more technical skills, and am just confident that my business will only keep improving from here! I have also learned how to shift my mindset which has helped me remove so many mind blocks that was preventing me from growing! This has been a HUGE game changer as I catch myself still doing old habits, but now removing them and becoming more productive because of it! I still have so much more to learn and grow but it’s really great to know that the support is there!
JUST DO IT!! Think of it like you are a taking a college course and need to earn a degree or get licensed! You wouldn’t skip out on that, would you?! I wish I had this course when I first started. I have been a photographer for 2 years now and this program is so valuable and really sets up the foundation of how to build and run a successful photography business!! I am that confident that with Dana’s help and me putting in the work, I will get to my dream goal!
I finally got to work with my dream clients! Now that I know they exist and aren’t just a dream of mine, I am way more confident in the experience I provide and the sessions I SHOULD be aiming for. Plus the Instagram and email templates have helped me SO much in upping my customer service game! I can’t wait to create my valuable offers and watch my business take off.
The community support and templates ALONE are worth it. Then you get dozens of videos and worksheets that walk you through any gaps you have in your business. I’m even revamping and optimizing areas of my business I was totally happy with! It’s totally customized to YOU. I felt like I was running my business alone. I still am, but knowing I have a team of incredible women cheering for me and giving me advice gives me so much motivation I have to force myself to take breaks from the curriculum.
Dana listened to me when I told her about the accommodations I needed (captions or being able to see her face when she was narrating videos) and while that was taken care of most of the time already it was wonderful that she was ready to listen and make sure I could absorb all the amazing content in a way that was accessible to me!
You don’t know what needs to be done if you aren’t clear about where you’re starting from and where you’re going! In Step 1, we’ll be auditing the existing assets in your business (like Instagram, website and other back-end systems) - while also getting clear on where you want to go (dreams and vision). Then, you’ll be given a customizable path that you can use to create an aligned business model - and break that down into small, actionable steps to make progress, right now.
You’ve got a luxury experience hiding within you - let’s find it! We’ll get deep into the core of who you are, what’s unique about your expertise and how you can package this expertise into a valuable, high-end client experience. We’ll help you crystallize the real value you’re offering to clients - and show you how you can use storytelling to sell your offer, handle objections and speak to your client’s needs.
We’ll show you how to set-up simple + effective systems to support the back-end of your luxury client experiences. Most of these systems are done-for-you templates and strategies - just plug ‘em in and watch the magic unfold! Once they’re set up, you’ll be cutting down your busy work dramatically, feeling confident about the experience you’re offering - and blowing your clients’ minds while you’re at it! Win, win, win!
You deserve to be well-known and well-loved! We’ll be walking you through the process of becoming a sought-after expert - by leveraging Instagram, SEO and more advanced marketing strategies. You’ll get clear on how you can start small with IG, build systems that help you handle enquiries easily and outsource as you go - with done-for-you templates and tools to support you with it.
Depending on your starting point, you may or may not have an existing portfolio that matches the new direction for your business. Either way, I’ve gotcha covered. In Step 5, we’ll help you with getting real-life clients for your brand portfolio - so that you’re moving forward, refining your process and getting a solid portfolio, without having to do it for free. (You’re high-value, darling - it’s time to own it!)
It’s time to shine, baby! We’ll be going in-depth into becoming a community leader, educator and authority in your industry - so that you can benefit your local (or global) community with your skills + talents, while being seen as a true expert! The sooner you start engaging with peers - the faster you’ll grow your business!
99% of service providers always remain in solopreneur mode - and that severely limits their growth. If you’re going to be the CEO - you’re going to need help - and we’ll show you how to get it. We cover everything from systemizing your business, hiring contractors, to training your staff, managing contracts and getting VAs to support your client’s journey with your business. An aligned life is calling you - will you step into it?
YES! I'M IN!
FEEL LIKE THIS IS EXACTLY WHAT YOU NEED? APPLY NOW!
You’re a service provider who wants to go from being a freelancer to a 6-figure CEO.
You’re in the first few years of your business - and have an existing portfolio of clients you’ve worked with.
You WANT to deliver a high-value, luxury experience to clients - and do a great job for them!
You’re making less than $100,000/year in your business right now.
You must already be using Instagram to some extent.
You’re willing to take personal responsibility for your results in this program (and we won’t be your babysitter in this process). Sorry, not sorry!
You actively want a sustainable and profitable service business - and you’re willing to do what it takes
You’re ready to invest time, money and energy into our business - and you’re serious about having a business (not a hobby).
You’re willing to be valuable for the community, bring positive energy and a spirit of community over competition.
You’re brand new in your business - and have zero experience.
You have already made $100,000+/year in your business.
You are not willing to take responsibility for your results.
You don’t want to do the work to grow your business.
You want a space where you can complain and moan about how nothing is working for you.
You don’t want a community of smart, committed service providers on the same path as you.
You don’t care about delivering a high-value experience to clients!
You’re looking for a quick fix to solve all your problems.
OK, real talk: this program is NOT for everyone.
As much as we’d love to support every service provider on the planet, we have to be picky about who we accept into the program.
Our #1 priority is to ensure that our existing community of clients are protected and supported in the best possible way - so we hold high standards around integrity, customer service and personal responsibility for new clients. We don’t want any bad apples in here, ya know?!
So, here’s a basic list of requirements for our program. If you fit the bill, we’d love to have you join us!
I totally get it - most of our clients are busy and overwhelmed when they come to us.
The good news is: we’re all about doing LESS of the right things - and automating everything else. With our done-for-you templates and resources - you’ll be reducing your workload AND increasing your income! Talk about a win-win!
I hear ya! That’s exactly why the program is set-up to help you get a full ROI on the program investment - with just 2 new clients. (YES!)
Most of our clients are able to accomplish this within the first 60 days of the program - so they’re well on their way to make 10X the investment (or more) within 1 year in the program!
The thing about confidence is: you don’t get it by sitting at home and meditating on it. Confidence comes from action.
That’s why we have weekly support systems in place to show you exactly what you need to work on - and give you guidance when you’re stuck.
By getting started and seeing initial results, you’ll feel confident right away - and that positive momentum builds on itself and delivers compounding effects.
The key is to get started now - knowing that confidence will follow shortly!
Perfectionism is one of the biggest issues I see with service providers. They think that they need everything to be “just right” before they can start charging premium rates. This is NOT true!
As long as you have the ability to get the job done - you can go ahead, design high-end experiences and start profiting from delivering it.
If you choose to invest in adding advanced systems and tools at a later stage, that’s totally fine, but you don’t need it right now. Stay focused on what actually moves you forward.
If you wait, you’ll be in a very similar place you are in now. In 3, 6, 12 months, you’ll wish you had started today!
Have a service-based business you love- running in a profitable and sustainable way - by this time next year!
Make meaningful connections with your clients that makes them want to rave about you to all their friends and family!
Consistently attract the best clients at premium prices - and book them with more ease!
Skyrocket your income - without increasing your workload.
Let’s be clear...YOU WILL NEVER “BE READY.” No one is ever “READY” when they’re taking a big-dang-leap to change for the better.
They jump in with their heart - because they know they need to jump. They know that staying in the same place, doing the same things - will only lead to the same results.
Yes, you can start next year - but after a year in the pandemic, are you guaranteed that you’ll be in a better place next year? No, none of us are.
Starting now means that you’ll be able to:
JUMP IN OR WAIT
The program is open for enrollment right now - and you get access to the program for a full year from your start date.
You get access to all the features of the course for 365 days. (We have options for continued support thereafter, if you need it.)
This is totally up to you and your pace. We give you recommendations for the time to spend in each step of the process - but you can go as quickly or slowly as you like. You have the program for 12 months - so there’s no such thing as “too slow”. As long as you keep moving forward - you can get the results you want from this program.
Yes, we only accept clients who pass our minimum requirements listed above. If you don’t qualify, we’ll let you know once we review your application.
All other investments in your business are optional. We understand that people have different starting points and financial constraints - so we make sure you can get started making money with what you DO have. You may choose to invest more to scale your business - but you don’t need any expensive investments to get started!
Yes, you get direct access to me on our weekly group coaching calls and amazing success coach team via our Weekly Critiques and Laser 1-1 sessions. You’ll also have 24/7 access to the peer community and team on the Facebook group.
We do not offer any refunds on this program -as we only want the most committed people who are willing to do the work. If you’re willing to do the work, you’ll be able to earn back everything you invest with your first 2-3 new clients!